Realtor Marketing Institute

Blogging quality content can help position you as an expert in your field and your community and can help you attract prospective home buyers.

You might have heard the phrase “marketing automation” and are wondering what it is, or perhaps you know what it is and just need help identifying how it can help you in your business.

Marketing automation can be an extremely helpful tool that you can use to automate much of your marketing process, from lead conversion to nurturing.

Keeping a blog on your website filled with fresh and engaging content is a crucial part of closing a deal. Here’s a few steps to getting there.

As a real estate agent, property manager, or any service-based business owner, scheduling appointments can be a nightmare. Mis-scheduled or missed appointments can be detrimental to both your bottom-line and reputation.

When it comes to using Facebook as a business tool, the key is to treat Facebook for Business differently from your personal Facebook account. Here are our tips and tricks on how to best utilize Facebook as a realtor.

When it comes to presenting yourself and your brand well, one of the core components to success is in design. Design has power over all we do, and even the non-design savvy can quickly point out things that are well designed v. things that are not.

The needs of today’s home buyers are changing, and it’s more important than ever to understand your client’s journey to buying a home.

Sending a monthly newsletter at the right time can put a positive light on your realty business.

We’ve all seen a call-to-action (CTA), even if we didn’t quite know what it was. The small bits of snappy copy saying “Sign up Now” or “Get A Demo” often displayed on a button on a web page. Calls-to-action are a key ingredient in successful marketing, but often the market is crowded with calls-to-action that are ineffective. Making a call-to-action that works can seem overwhelming. Thankfully, we’ve put together these useful tips to help you make CTAs that convert.