Realtor Marketing Institute

We’ve all seen a call-to-action (CTA), even if we didn’t quite know what it was. The small bits of snappy copy saying “Sign up Now” or “Get A Demo” often displayed on a button on a web page. Calls-to-action are a key ingredient in successful marketing, but often the market is crowded with calls-to-action that are ineffective. Making a call-to-action that works can seem overwhelming. Thankfully, we’ve put together these useful tips to help you make CTAs that convert.

In most industries, it is cheaper to retain an existing client than it is to earn the business of a new one. In the real estate industry, this can be a bit more challenging. When years can span before your client decides to move again (if they decide to move at all), retaining clients becomes […]