Marketing automation can be an extremely helpful tool that you can use to automate much of your marketing process, from lead conversion to nurturing. However, with several great products on the market, it can be difficult to choose which program is best for your business. There are several points you should consider before investing in an automation software package for your company. We’ve narrowed it down to our top five automation software programs, with an extensive comparative list of what each program offers. You can see the breakdown on price comparison and what each program offers at the bottom of this post.
Hubspot
While Hubspot is certainly the priciest of the marketing automation tools we will talk about, they also have almost anything you might need to automate your business. Not only do they have email and workflow management, they can also provide landing pages and CTAs. Depending on what you are looking for for your business, spending a little extra money here could potentially earn you more money in the future.
Mailchimp
Mailchimp is a very simple and easy-to-use automation software that can help you keep in contact with your clients. They have easy to use templates where you can build newsletters and emails to send out to your clients with an easy to use workflow program.
CoSchedule
CoSchedule, although not an email service, is a great way to stay in contact with your clients. Social media is the new door-to-door calls. With social media, you can speak to people in their own homes without being intrusive. CoSchedule can help you stay active on your social media pages, which ultimately brings in customers and helps them stay involved.
Get Response
Get Response is an easy-to-use, affordable automation software that allows you to work across different platforms for both email and landing pages. With easy to use drag & drop tools you can create professional emails and landing pages.
SendinBlue
SendinBlue could be the right choice for you if you’re looking to experiment with an email automation service. You have the option to start off with a free plan. Of course, SendinBlue has the option to upgrade your account so that you can do even more through their software. You can also use their SMS automation service for a very affordable price.
Take a look and see what would be your company’s best fit:
| Tool Name | Starting Price Point | CRM | Workflows | Landing Pages | CTAs | Social Publishing | |
| Hubspot | $200/m | X | X | X | X | X | X |
| MailChimp | $10/m | X | X | ||||
| CoSchedule | $30/m | X | X | ||||
| Get Response | $15/m | X | X | X | |||
| SendinBlue | $0/m | X | X |